New cutting edge treatments

New cutting edge treatments helping sick people regain their health

Dr. Doug Fryday at Optimize Healing Centre in Port Elgin focuses on using new, cutting edge assessment and treatment methods involving stimulating underactive areas of the brain, and offering new hope for patients with brain based health challenges.

Dr. Fryday`s treatments involve different sensory stimulation (light, sound, eye exercise, smell, vibration, movement, etc.) to the nervous system that is appropriate for that individual patient. He does this by combining a series of different treatment modalities including chiropractic adjustments, vision therapy, light therapy, auditory stimulation, electrical nerve stimulation, balance therapies, olfactory (smell) stimulation, breathing therapy, and dietary modification or supplementation. Dr Fryday utilizes many of the same methods that were used to get Sid Crosby back playing in the NHL, after suffering multiple concussions.

Dr. Fryday`s program is based on the principles of neuroplasticity, the ability of your brain to “rewire” itself to work more efficiently.  It was once thought that once you reached adulthood the brain could not change. Research over the past decade has proven that this is simply not true.  One of the most exciting fields of neuroscience is how the brain can rewire itself.

The basic premise of Dr Fryday`s program is to support healthy plasticity (rewiring) of the nervous system through proper stimulation, oxygen and fuel/nutrition. In order for any neurological rehabilitation to be effective, these three factors must be met.

Are you or a loved one suffering from a brain based health challenge such as; PTSD, Post concussion syndrome, vertigo and balance issues, sensory processing issues, learning and behavioural issues, OCD, ADD/ADHD ,Parkinson`s, Alzheimer`s, Autism, insomnia, Lupus, MS, acid reflux, IBS, chronic fatigue syndrome, fibromyalgia, migraines, depression, ANXIETY or chronic pain? Have you been to countless health care professionals with little or no relief?

“I`m 3 months totally pain free, first time in 20 years! I would recommend Dr. Fryday`s program to anyone that is suffering with health issues that have not been helped with conventional treatments.” Bill H

“When I first went to see Dr. Fryday, I thought I had vertigo but after several tests and interviews, he determined that I had problems with my Vestibular Ocular Reflex. Which basically meant my eyes and balance system was out of sync. It was great to know what was actually wrong and the various exercises I could do to improve it. Dr. Fryday used a variety of methods in his treatment including breathing therapy, essential oils, proper diet and metronome sound bursts. At this point I have improved considerably and hope with continued dedication to all the exercises that I will be completely well. Dr. Fryday is a very caring individual who gives you his complete attention and is dedicated to improving your health.”

Eve M

“For several months, I had neck pain, difficulty with my balance, headaches and couldn’t tolerate loud noise and bright lights, caused by a concussion from a severe blow to the head playing broomball. I was getting little help until a friend recommended Optimize. Dr Fryday found the weakened area in my brain that was causing the problem and began strengthening it with various methods, including giving me advice on my diet that ensured I was eating foods to adequately fuel my brain. After the first few treatments my concussion symptoms of neck pain and headaches were significantly reduced and my balance had improved. Now I can tolerate loud noise and bright light better as well. As a result, I am once again able to perform daily tasks pain free, exercise, and most importantly, take care of my family.” Leanne M

“I was diagnosed with Parkinson’s and have had difficulty with balance, stiffness and energy. Since starting Dr. Fryday`s program my balance is better and I have the desire to be more active. I have a way less stiffness as well. Dr Fryday puts you through the paces and helps your brain function better.”

Wayne L

“I began working with Dr. Doug Fryday in Port Elgin during 2016. He immediately began a comprehensive assessment and prepared an individualized treatment plan tailored to my unique needs. Using chiropractic functional neurology, a cutting edge approach to health care, he combined best practices in the field of chiropractic care with innovative approaches to stress management. These included vibration and tone therapy, nutritional intervention, postural positioning and balance assessment, breathing therapy, and much more. He spent at least a half an hour with me each visit. The results were palpable: relief from severe sciatic pain as well as increased energy, vitality and noticeable stress reduction. I highly recommend a visit to Dr. Fryday and his team!”


Dr Doug Fryday is the owner of the Optimize Healing Centre in Port Elgin and the creator of The Brain Achievement Program and the InsideOut Lifestyle™. He is a licensed Chiropractor with a special interest in neurology and has had a Family Wellness practice for 30 years in Saugeen Shores. Call or make a 15 minute complimentary consult to pick his brain, he can be reached at 519-832-1515 or by email at Go to to receive your free Brain Stress management tool kit.